Shockwave Therapy Marketing Agency
Shockwave therapy marketing that lets patients see it before they buy it.
Shockwave is a show-me treatment. Most people have never heard of it, and the ones who have want to see the device, the session, and the person running it before they pay cash for a package. We build demo-led campaigns that do exactly that, model the package math before launch, and coach your team on the conversation. Then your team calls, confirms, and closes.
350+ clinics served across 3 countries · Founded in Milwaukee, 2018
Sound Familiar?
Why most shockwave therapy marketing stalls out.
Clinics add shockwave for good reasons. Then the marketing treats it like a coupon offer and the device gathers dust. Here is what we hear.
A treatment few people have heard of cannot be sold with a discount. It has to be explained first, and the explanation is the ad.
A price-first offer attracts price-first people. A cash-pay package has to be sold on understanding, not urgency.
Word of mouth works because your patients have seen it. Your marketing has to give strangers that same look.
General healthcare marketing does not know what footage to ask for or how to model package pricing. That shows up in the results.
Why This Niche Is Different
Generic marketing breaks here.
We build around the realities of your practice model, your patient journey, and your ad platform compliance requirements.
The demo is the ad
Shockwave creative that shows the device, the session, and the simplicity of the process consistently beats talking heads. Our monthly shot lists are built to capture exactly that footage in your clinic.
Cash-pay means package math
Session packages need a financial model of their own: cost per appointment request, show rate, and package value determine what you can afford to spend. We build that model with you before a dollar goes to ads.
New to market means educate first
Many patients have never heard of shockwave. Campaigns explain the problem it is designed for in plain language and position your clinic as the local authority on a treatment they did not know existed. People who book already understand what they are booking.
How We Run It
From unknown treatment to booked package.
Every shockwave therapy marketing campaign we run follows the same four steps. The order matters more than any single tactic.
Reach
Facebook and Instagram ads aimed at active, cash-pay households near your office. Demo-led video of your device and your team, refreshed with six new videos and thirty photos a month.
Educate
The landing page explains what shockwave is, what a session feels like, how a package works, and who it is a fit for. By the time someone requests an appointment, the mystery is gone.
Book
Every appointment request gets a text and email within seconds and a nurture sequence that keeps explaining for weeks. Your front desk works it in a CRM we set up, with scripts we coach.
Close
Weekly coaching on the phone call, the first session, and the package conversation. We track cost per package sold, because that is the number that pays for the device.
By the Numbers
Same engine. Tuned for a show-me treatment.
Our shockwave clients came to us as chiropractic and decompression clients who added the device and needed a different kind of campaign. Same system, different creative, same weekly scoreboard.
What’s Included
Shockwave therapy marketing services, done for you.
One system, one team, one weekly scoreboard. Everything below is included: built, launched, and managed by CGA. See the full breakdown on our services page.
Facebook & Instagram Ads for Shockwave Clinics
Full-service Meta advertising: campaign strategy, audience targeting, budget management, and weekly optimization by media buyers who run technology-led clinic accounts every week.
Demo-Led Video Creative for Shockwave
We script, direct, and edit. You shoot it in your clinic: the device in use, the doctor explaining the session, a patient describing how it felt. Six videos and thirty photos a month, nothing stock.
Shockwave Therapy Landing Pages
Pages that explain the treatment, the session, and the package in plain language, so the appointment request comes from someone who already understands what they are buying.
Follow-Up Automation for Shockwave Inquiries
Text and email sequences that fire in seconds and keep educating for weeks, because a new-to-market treatment takes a few touches before someone commits.
CRM Setup & Front Desk Coaching
A CRM your own team works every request in. Never a call center. Phone scripts that explain the treatment with confidence, confirmation cadence, and a live scoreboard, coached weekly.
Package Pricing & Sales Coaching
Your team learns to present the package, handle the cash-pay conversation, and offer payment options without flinching. We model the pricing with you first, then coach the conversation every week.
The Short Guide
How to market shockwave therapy to people who have never heard of it.
Most shockwave therapy marketing advice comes from device distributors, and it usually amounts to “put it on your website and run a special.” That is how a device ends up in the corner. Shockwave is a new-to-market, cash-pay, technology-led treatment, and each of those three facts changes how you should market it.
New to market means you sell the problem first
Nobody wakes up wanting shockwave. They wake up frustrated with a nagging problem that has not responded to what they have already tried. So the ad opens with the problem the patient recognizes, introduces shockwave as a drug-free, non-invasive option they may not have heard of, and positions your clinic as the place in town that offers it. The name of the device comes last, not first.
Technology-led means show, do not tell
Shockwave therapy advertising works when people can see it. Footage of the device on a patient, the doctor narrating what is happening, and a patient describing what the session felt like does more than any paragraph. We send a shot list every month. You record it on a phone in your clinic. We edit it into six videos. Stock footage of a generic clinic is the fastest way to look like every other ad in the feed.
Cash-pay means the package math comes first
Before launch, we build the model with you: package price, sessions per package, expected show rate, and what you can afford to pay per appointment request and per package sold. That model becomes the weekly scoreboard. When cost per package drifts, you see it in days and we adjust creative or targeting before it becomes a bad month.
Education beats urgency
A limited-time special on a treatment nobody understands produces tire-kickers. A clear explanation of what shockwave is, who it is designed for, and what a package involves produces appointment requests from people who are ready to hear about pricing. Our landing pages and follow-up sequences do that explaining. No call centers. No application forms. Just information delivered before the visit.
The first session sells the package
Most shockwave clinics sell the package after the first session, which means the phone call and the first visit carry the whole decision. We coach both every week: how the front desk explains the treatment on the phone, how the doctor frames the package, and how payment options are presented. We own the marketing. Your team owns the conversation. Both are measured.
What to ask any shockwave marketing agency
- Have you marketed shockwave, SoftWave, or acoustic wave therapy before?
- What footage will you ask me to shoot, and how often is it refreshed?
- How do you model package pricing before launch?
- Do you coach the package conversation, or just deliver names?
- Can I see cost per package sold every week?
Bring those five to the demo. We will answer every one before we ask you for anything.
Who You’re Working With
Built by operators, not order-takers.
Clinic Growth Accelerator was founded in Milwaukee in 2018 by two people who were tired of watching good doctors get sold bad marketing. Nick came from quality engineering. Jeff came from account management. Their first healthcare campaigns outperformed everything else they were running, so they went all in on clinics. Read the whole story on our about page.
Jeff Van Kampen
Leads growth strategy and partnerships. The voice on hundreds of clinic growth plans, including shockwave practices turning a device in the corner into a booked schedule. Host of the Clinic Growth Secrets podcast.
Nick Urso
Leads delivery, operations, and systems. The architecture behind every client campaign: the playbooks, automations, and scoreboards that keep 350+ clinic accounts performing week after week.
Frequently Asked Questions
Shockwave therapy marketing, answered.
How do you market a treatment most people have never heard of?
Do you market SoftWave and acoustic wave therapy too?
How much does shockwave therapy marketing cost?
Do you only run Facebook and Instagram ads?
What footage do you need from my clinic?
Do you use a call center to book appointments?
How do you handle the cash-pay conversation?
How quickly can my shockwave practice launch?
Can you market the rest of my practice too?
More From CGA
Shockwave is usually one of several services. We market the rest.
Many of our shockwave clients run more than one service line. We build a dedicated acquisition system for each one, under one roof.
Grow Your Clinic
Install the system. Keep the calendar full.
Book a demo and we’ll map the acquisition system for your shockwave practice: your market, your offer, your capacity. You’ll leave knowing exactly what we run, exactly what lands on your team’s plate, and what a new patient should cost you.
Schedule Your Demo