Chiropractic Marketing Agency
Chiropractic marketing that fills the schedule, including the associate’s.
General practice, pediatric and family wellness, or upper cervical. We install a complete new patient system tuned to how your kind of office actually runs: Meta ads, creative shot in your clinic, landing pages, follow-up automation, and weekly coaching for the team that answers the phone. Then your team calls, confirms, and closes.
350+ clinics served across 3 countries · Founded in Milwaukee, 2018
Sound Familiar?
Most chiropractic marketing fails for the same four reasons.
We have heard some version of each of these from hundreds of chiropractors. If one of them stings, you are in the right place.
Referrals are wonderful and they are not a plan. When the schedule depends on who happened to mention you this month, growth is luck.
The revenue rollercoaster is not a market problem. It is what happens when new patient flow has no engine behind it.
An associate at half capacity is the most expensive line on your P&L. Filling that book is the fastest ROI in chiropractic marketing.
Stock photos, a form nobody follows up on, and a monthly report you could not read. You are not skeptical. You are experienced.
Who We Serve
One chiropractic marketing system. Every kind of practice.
The engine is the same: ads, pages, follow-up, coaching. What changes is the tuning: the offer, the creative, the compliance review, and the conversation your team has when the phone rings.
General Practice
Cash or insurance, new or established. New patient offers built around your money model, CA phone coaching that cuts no-shows, and growth targets your adjusting capacity can actually absorb. Hired an associate who is not full yet? This is how their schedule fills.
Pediatric & Family Wellness
The parent makes the decision, so every asset speaks to her questions and her schedule. Family plan offers built on household value, release-verified creative, and a full compliance review on anything involving kids.
Upper Cervical
Patients have never heard of Atlas Orthogonal, NUCCA, or Blair, so campaigns educate first. Compliant creative that explains the approach in plain language, with consult framing built for a considered, higher-value decision.
How We Run It
From scroll to adjusting table in four steps.
Every chiropractic marketing campaign we run follows the same path. It is boring on purpose. Boring is what makes it predictable.
Reach
Facebook and Instagram ads built for your zip codes and your practice type. Six doctor videos and thirty clinic photos a month keep the feed fresh, and any creative that slips below target gets replaced.
Educate
The ad and the landing page teach before they ask. What the first visit looks like, what it costs, who it is for. People who understand the offer show up. People who clicked a coupon do not.
Book
Every appointment request gets a text and an email within seconds, then a follow-up sequence that runs for weeks. Your front desk works the request in a CRM we set up, with a script we coach.
Close
Weekly coaching on the phone call, the day-one visit, and the report of findings. A full calendar only matters if care plans start, so we coach the whole conversation, not just the click.
Proof in the Niche
Chiropractors winning with CGA.
Numbers reported by the doctors themselves. Every practice is different, so treat these as what is possible, not what is promised.
68% conversion rate in his first 4 months.
Tried 5 agencies before CGA. Then it worked.
61 new patients in the door in month one.
By the Numbers
Eight years. One niche we never left.
Chiropractic was our first niche in 2018 and it is still the biggest. Everything else we market grew out of chiropractic clients asking us to help with the rest of their practice.
What’s Included
Chiropractic marketing services, done for you.
One system, one team, one weekly scoreboard. Everything below is included: built, launched, and managed by CGA. See the full breakdown on our services page.
Facebook & Instagram Ads for Chiropractors
Full-service Meta advertising: campaign strategy, audience targeting, budget management, and weekly optimization by media buyers who run chiropractic accounts every single day.
Ad Creative & Video Scripts for Chiropractors
We script, direct, and edit. You shoot it in your clinic with your team and your patients, so nothing looks like stock footage. Six videos and thirty photos a month, on a schedule.
Chiropractic Landing Pages
Pages that explain the offer, the first visit, and the price in plain language, then make booking the obvious next step. Built to convert ad clicks into appointment requests, not just form fills.
Follow-Up Automation for Chiropractic Clinics
Text and email sequences that fire in seconds, keep working for weeks, and bring back the appointment requests most clinics quietly lose. Built once, running around the clock.
CRM Setup & Front Desk Coaching
A CRM your own team works every request in. Never a call center. Scripts, cadence, and a live scoreboard tracking confirmation rate and show rate, coached weekly.
Appointment Setting & Case Acceptance Coaching
Your CAs and doctors learn to confirm, qualify, and present care plans with confidence, using approaches proven across 350+ clinics. Weekly calls, not a PDF.
The Short Guide
How chiropractic marketing actually works in 2026.
Search for chiropractic marketing and you will find a hundred agencies selling a hundred different things: SEO, websites, review software, TikTok, mailers. Most of it is fine. Most of it is also not the thing that fills a schedule next month. Here is how we think about it, so you can judge any agency, including us, against the same yardstick.
Start with the math, not the channel
Before a dollar goes to ads, you need three numbers: what a new patient is worth to your practice over their first year, how many new patients your adjusting capacity can absorb per week, and what you can afford to pay to acquire one. Every chiropractic marketing decision falls out of those three numbers. An agency that does not ask for them on the first call is guessing with your money.
Why Facebook and Instagram, and only those
Most people with back pain are not searching for a chiropractor today. They are scrolling. Meta lets you put a real doctor, in a real office, in front of the exact households within driving distance of your practice, before they ever type anything into Google. That is why we run Facebook and Instagram ads for chiropractors and nothing else. It is the channel where doctor-led education works best at cash-pay economics, and running one channel extremely well beats running five channels at a shrug.
Pre-education is the whole mechanism
The difference between a coupon-clicker and a patient who shows up and starts care is what they understood before they booked. Our ads and landing pages explain what the first visit looks like, roughly what it costs, and who the practice is a fit for. That single change does more for show rate and case acceptance than any targeting trick. No call centers. No application forms. Just clear information delivered before the appointment request.
Creative volume is not optional
Meta rewards fresh creative and punishes stale creative. A chiropractic marketing campaign running the same three ads for six months is paying more every week for worse results. We produce six doctor videos and thirty photos per month for every client. We write the scripts and shot lists, you record on a phone in your clinic, we edit. Each piece hits a different angle: a common question, a patient story, a look inside the office, a direct offer. When a creative slips below target, it gets swapped.
The phone call decides everything
The best chiropractic marketing in the world dies at an unanswered phone or a CA who says “we’ll call you back.” That is why we coach your team weekly on speed to first contact, confirmation scripts, and the day-one visit. We own the marketing. Your people own the relationship. The line between the two is clear, and both sides are held to a number.
What to ask any chiropractic marketing agency
- Who shoots the creative, and how often is it refreshed?
- Do you use a call center, or does my team talk to my patients?
- What happens in the first five minutes after someone requests an appointment?
- Can I see cost per new patient, show rate, and case acceptance every week, not just monthly?
- What does a new patient cost with you, and how did you arrive at that number?
Bring those five questions to the demo. We will answer every one before we ask you for anything.
Who You’re Working With
Built by operators, not order-takers.
Clinic Growth Accelerator was founded in Milwaukee in 2018 by two people who were tired of watching good doctors get sold bad marketing. Nick came from quality engineering. Jeff came from account management. Their first healthcare campaigns outperformed everything else they were running, so they went all in on clinics. Read the whole story on our about page.
Jeff Van Kampen
Leads growth strategy and partnerships. The voice on hundreds of clinic growth plans, most of them chiropractors, turning ad spend into a full schedule week after week. Host of the Clinic Growth Secrets podcast.
Nick Urso
Leads delivery, operations, and systems. The architecture behind every client campaign: the playbooks, automations, and scoreboards that keep 350+ clinic accounts performing week after week.
Frequently Asked Questions
Chiropractic marketing, answered.
What does a chiropractic marketing agency actually do?
How much does chiropractic marketing cost?
Do Facebook ads still work for chiropractors?
Do you only run Facebook and Instagram ads?
Do you use a call center to book my appointments?
How is this different from the agency that burned me?
Can you fill an associate’s schedule specifically?
How quickly can my chiropractic practice launch?
Do you work with pediatric or upper cervical practices?
Can you market the other services in my practice too?
More From CGA
More than one service line? We market those too.
Many of our chiropractic clients run more than one service line. We build a dedicated acquisition system for each one, under one roof.
Grow Your Clinic
Install the system. Keep the calendar full.
Book a demo and we’ll map the acquisition system for your practice: your market, your offer, your capacity. You’ll leave knowing exactly what we run, exactly what lands on your team’s plate, and what a new patient should cost you.
Schedule Your Demo